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Cornwall Marine Network

Sea Dogs: Web Marketing

Background: Sea Dogs specialise in the field of marine leatherwork and clothing. Di Tomlinson runs Sea Dogs and is based in Falmouth.


Objective: To increase and broaden the nature of enquiries and orders with minimum expenditure…


Strategy: Web marketing


Cornwall Marine Network:

  • Met with Di and discussed possible strategies to increase enquiries and orders
  • Suggested possible marketing strategies
  • Concluded website marketing would give greatest return on investment over time
  • Created web brief with Di, including:
  • Keyword analysis
  • Domain name research
  • Structure of website and navigation elements
  • Possible look and feel for the website
  • Assessed text and optimised for search engines
  • Sourced 4 to 5 possible web developers who could meet Sea Dog’s needs
  • Assessed quotes and helped select suitable Designer
  • Available for consultation during website design and build
  • Have provided on-going support to further improve website

Copyright 2011 Cornwall Marine Network

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