Cornwall Marine Network
Sea Dogs: Web Marketing
Background: Sea Dogs specialise in the field of marine leatherwork and clothing. Di Tomlinson runs Sea Dogs and is based in Falmouth.
Objective: To increase and broaden the nature of enquiries and orders with minimum expenditure…
Strategy: Web marketing
Cornwall Marine Network:
- Met with Di and discussed possible strategies to increase enquiries and orders
- Suggested possible marketing strategies
- Concluded website marketing would give greatest return on investment over time
- Created web brief with Di, including:
- Keyword analysis
- Domain name research
- Structure of website and navigation elements
- Possible look and feel for the website
- Assessed text and optimised for search engines
- Sourced 4 to 5 possible web developers who could meet Sea Dog’s needs
- Assessed quotes and helped select suitable Designer
- Available for consultation during website design and build
- Have provided on-going support to further improve website
- www.seadogs.co.uk
Copyright 2011 Cornwall Marine Network
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